All you need to know about Chocolate.

Find out what the color means and how you can pair it with other colors to achieve beautiful results.

Chocolate Color Guide: Rich, Warm, and Inviting

Chocolate (#7B3F00) is a deep, rich brown color named after the beloved sweet treat made from cacao beans. Created by blending red, yellow, and blue with adjustments in black and white, Chocolate brings a comforting and indulgent feel to any design.

Symbolism and Appeal of Chocolate (#7B3F00)

Chocolate evokes warmth, comfort, and luxury. It is often associated with richness, decadence, and pleasure. Its earthy tone can be both grounding and inviting, making it a great choice for creating cozy, sophisticated, or intimate environments. Chocolate also symbolizes strength and reliability, often used to add depth and richness to palettes.

Perfect Pairings with Chocolate (#7B3F00)

For a cute and delicate palette, combine Chocolate (#7B3F00) with muted neutrals like Light Pink (#FFC0CB) and Beige (#F5F5DC) to evoke the feel of sweet desserts.

For warm autumn tones, pair Chocolate (#7B3F00) with Burnt Orange (#CC5500) or light Yellows (#FFFF00) for a cozy, seasonal palette.

Chocolate Color Specifications

Hex Code: #7B3F00 – A deep, rich brown that symbolizes warmth, comfort, and indulgence. Perfect for cozy, earthy designs and autumn-inspired palettes.

Color conversion

HEX
#7B3F00

RGB DECIMAL
123, 63, 0

RGB PERCENTAGE
0.5, 0.2, 0.0

HSL
30.7, 1.0, 0.2, 1.0

HSV
30.7, 1.0, 0.5

CMYK
0.0, 0.5, 1.0, 0.5

LAB
33.5, 22.3, 43.8

NUMBER
8077056

LUMINANCE
0.08

Suggested color combination with Chocolate

Looking for Chocolate-related hues?
These would work too:

Chocolate

#7B3F00

Monochromatic
Analogous
Complimentary
Compound
Triad
Tetradic
Shades